¹Faculty of Animal Science, Universitas Jenderal Soedirman, Purwokerto, Indonesia

Email: krismiwati.muatip@unsoed.ac.id

The purpose of this study was to determine the motivation and perception of buffalo farmers and their commitment to raising buffalo and the relationship between motivation and perception with the commitment of buffalo farmers to maintaining buffalo in the Pemalang Regency. The research method used was a survey method. The determination of the area was carried out purposively in Pemalang Regency which has the largest buffalo population in Central Java. Four sub-districts with large buffalo populations were chosen i.e. Taman, Pemalang, Bantarbolang, and Belik sub-districts. One village with the largest buffalo population was selected for each selected sub-district. Respondents were taken randomly and the number of respondents was determined using the Slovin formula with a margin of error of 10%, obtaining 212 respondents. The analytical method used is descriptive analysis and rank spearman. The results showed that the motivation of buffalo farmers was in the medium to the high category, the perception of farmers in the high category, and the commitment of buffalo farmers in the medium to high category. The relationship between the motivation and commitment of farmers and the relationship between perceptions and commitment of farmers in raising buffalo in the strong category (0,590 and 0,531).